Privacy Policy

1. Who is the controller

Ellao Digital Limited ("Ellao", "we", "us", "our") is the data controller for personal data collected through the websites, newsletters and applications it operates (the "Services"). You can contact us at contact@predictionsnetwork.com.

2. Scope

This policy applies to all visitors of our Services worldwide. Where local law gives you stronger rights than this policy, those rights apply.

3. What we collect

3.1 Information you give us

• Contact form submissions — name, email, company, website, message content.
• Newsletter sign-ups — email address and any optional profile details.
• Correspondence — content of emails you send us.

3.2 Information collected automatically

• Device & log data — IP address, user-agent, referring URL, pages visited, timestamps, approximate location derived from IP.
• Cookies and similar technologies — strictly necessary cookies, plus analytics and (where relevant) advertising/attribution cookies subject to your consent where required by applicable law.
• Affiliate attribution identifiers — click identifiers passed to partner platforms so that referrals can be attributed back to us. These are typically processed by the partner, not stored by us as identified personal data.

3.3 What we do not collect

We do not collect payment card data — we never charge end users. We do not knowingly collect personal data from children under 16 (or the higher local minimum where applicable).

4. How we use personal data and our legal bases

• To respond to enquiries sent via our contact form — legal basis: performance of pre-contractual steps and our legitimate interest in operating our business.
• To deliver newsletters and updates you request — legal basis: consent, which you can withdraw at any time.
• To operate and secure the Services, including spam, fraud and abuse prevention — legal basis: legitimate interest.
• To measure traffic, content performance and SEO outcomes — legal basis: consent (where required) or legitimate interest, with privacy-respecting analytics where feasible.
• To attribute affiliate referrals so that partner platforms can pay us commissions earned from referrals — legal basis: legitimate interest in operating a sustainable advertising-funded media business.
• To comply with legal obligations, respond to lawful requests, and enforce our Terms.

5. Cookies & tracking

We use a limited set of cookies. Non-essential cookies (analytics, advertising/attribution) are only set after you give consent through our cookie banner, where required by applicable law. You can withdraw consent at any time using the cookie controls on the site, or by clearing cookies in your browser. We treat Global Privacy Control (GPC) and Do Not Track signals as valid opt-outs where applicable.

6. Sharing of personal data

We share personal data only as follows:

• Service providers / processors — hosting, email delivery (for transactional and marketing emails), analytics, customer-support tooling and security providers, bound by contractual confidentiality and processing obligations.
• Affiliate partners — when you click an outbound affiliate link, the destination platform receives standard referral identifiers (e.g. click ID, source). We do not sell your name, email or contact details to advertisers.
• Legal & safety — where required by law, court order, regulator, or to protect rights, property and safety.
• Corporate transactions — in connection with a merger, acquisition or asset transfer, subject to equivalent privacy protections.

We do not sell personal information. To the extent that the use of analytics or attribution cookies constitutes sharing or selling under applicable local law, you may opt out as described in Section 9.

7. International transfers

We are based in the United Kingdom. Personal data may be processed in the UK and other jurisdictions where our service providers operate. Where we transfer personal data to a jurisdiction without an adequacy decision, we rely on appropriate safeguards such as standard contractual clauses and equivalent contractual mechanisms required by applicable data protection law.

8. Retention

We keep personal data only as long as needed for the purposes set out in this policy. Indicative retention periods:

• Contact-form submissions: up to 24 months after last interaction, then deleted or anonymised.
• Newsletter subscribers: until you unsubscribe, plus a short suppression record to honour your opt-out.
• Server logs: typically up to 12 months.
• Records required for legal or tax purposes: for the period required by law.

9. Your rights

Regardless of where you live, you have the right to access, rectify, erase, restrict or object to processing of your personal data, and to data portability. Where processing is based on consent, you have the right to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection supervisory authority. We honour Global Privacy Control and Do Not Track signals as valid opt-outs where applicable. We do not discriminate against you for exercising your rights.

To exercise any of these rights, email contact@predictionsnetwork.com. We may need to verify your identity before responding.

10. Security

We use commercially reasonable technical and organisational measures — including encryption in transit, access controls and vendor due diligence — to protect personal data. No system is perfectly secure; we cannot guarantee absolute security.

11. Affiliate marketing reminder

As a reminder, Ellao operates an affiliate marketing business. Our content is editorial and is funded by referral commissions paid by third-party platforms when readers choose to sign up or transact with them. We do not charge users for our content, do not provide financial, investment, legal or tax advice, and do not handle user funds or wagers.

12. Children

The Services are not directed at children. If you believe a child has provided us with personal data, please contact us and we will delete it.

13. Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the "Last updated" date and, where appropriate, communicated to subscribers by email.

14. Contact

Ellao Digital Limited — contact@predictionsnetwork.com.